Press Releases

McFarland Group Wins First Place in Business Marketing Association Advertising Competition
Elm Grove, Wisconsin – The McFarland Group, the Elm Grove, Wisconsin-based advertising, public relations and sports marketing firm, won the first place “Bell” award for the print advertising campaign created by the agency for client, Gehl Company. The competition was sanctioned by the Business Marketing Association (BMA) whose membership includes companies, agencies and suppliers working in business-to-business marketing and includes 34 marketing categories. Over 450 entries were submitted for the contest this year.
The Gehl advertising campaign was also recognized for excellence for art direction and design by the iStockphoto Design Spotlight earlier this year.
For additional information contact:
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Mike McFarland
The McFarland Group
15255 Watertown Plank Rd.
Mikem@mcfarlandgroup.com
Elm Grove, WI 53122
Office: 262-786-5891
Mobile: 414-313-6210
Fax:    262-786-3913

Press Release #1

The McFarland Group Chosen for National Pet Ownership PR Campaign

Elm Grove, WI – KAYTEE Pet Products, the leading manufacturer of wild bird and small pet fods based in Chilton, WI, has selected The McFarland Group to oversee a national public relations program promoting bird and small (companion) pet ownership during a recession.

The campaign will launch in June with a countrywide satellite media tour incorporating KAYTEE’s new spokesman, Marc Morrone.  As a well-recognized pet expert, Morrone appears regularly on Martha Stewart’s syndicated television show and offers practical petkeeping advice as a featured columnist.  In addition, The McFarland Group will also produce a series of pet ownership videos and other related projects featuring Morrone, focused on teaching parents and their children the value of owning a pet and how economical it can be to care for birds and companion animals even in economically difficult times.

According to agency president Mike McFarland, “Pet ownership is almost a rite of passage for kids.  It teaches them responsibility and proper animal care.  This new campaign shows their parents that you don’t have to be rich to own pets during a recession.  Owning a bird or companion animal provides children with the same accountability and learning experiences as having a dog or other larger pet in the family, at a fraction of the cost.”

 

Press Release #2

 

McFarland Group Wins First Place in Business Marketing Association Advertising Competition

Elm Grove, Wisconsin – The McFarland Group, the Elm Grove, Wisconsin-based advertising, public relations and sports marketing firm, won the first place “Bell” award for the print advertising campaign created by the agency for client, Gehl Company. The competition was sanctioned by the Business Marketing Association (BMA) whose membership includes companies, agencies and suppliers working in business-to-business marketing and includes 34 marketing categories. Over 450 entries were submitted for the contest this year.

The Gehl advertising campaign was also recognized for excellence for art direction and design by the iStockphoto Design Spotlight earlier this year.

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Press Release #3

American Airshows Taps McFarland Group for Event Marketing

Elm Grove, Wisconsin – American Airshows, Cary, IL, has named The McFarland Group, the Elm Gove, Wisconsin-based advertising, public relations and sports marketing firm as its agency of record. McFarland will handle sponsor relations, advertising, public relations and event marketing for the Milwaukee Air Expo slated to be held on the city’s lakefront in July of 2008.

According to Air Expo General Manager, Jesse Rosen, “McFarland brings a lot of creativity, talent and experience to the Air Expo. We were particularly impressed with their success record of marketing major sports events and their knowledge and background in sponsor relations.”

The Milwaukee Air Expo has enjoyed a two year run where weekend crowds estimated at up to a half million thrilled to free air show acts that included the Blue Angels and the Thunderbirds. After taking a one-year hiatus in 2007, Rosen expects to be back next year with the biggest air show ever. “We’re already deep in the planning stages to bring the Milwaukee Air Expo back next year with more crowd-pleasing acts that will rival any air show in the country, and we’re confident that The McFarland Group will be a major factor in helping us put on a successful event.”

 

Press Release #4

McFarland Team Stages Equipment Introduction for Wacker

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In late September, McFarland Group staffers were assigned the task of staging a new equipment intro presentation for Wacker’s US national dealer meeting. With only a week to complete the job, the agency created a football themed presentation and orchestrated the program in front of over 300 dealers and sales staff.

“It was a pretty wild week,” said agency president, Mike McFarland. “In that short period of time, we wrote a 25 minute script, produced the props, hired a talent and produced a program that would take most agencies a couple of months.”

The football theme included each Wacker presenter and machine operator garbed in Wacker jerseys and helmets (construction hardhats). Wacker personnel built an actual construction jobsite on a lot adjoining their plant. McFarland also hired Bob Orvis, a comedian with Comedy Sports to co-host the event with Wacker product specialist, Katie Majdoch.

According to McFarland, “Considering the short deadlines we were up against, everything came off exactly as planned. Bob and Katie did a terrific job. All the dealers and sales force were very enthusiastic about the program.”

McFarland Group staff are working on additional creative programs for the upcoming tradeshow season. “We’re looking at some different sports oriented themes. It looks like we have a hit,” said McFarland.